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Contact South West Web Marketing Why Your Small Business Needs Social Media

Online Marketing And Keyword Top Tips..

Online Dating App Marketing

Social media is no longer just for the big boys and the corporations. To be honest, having at least one social media account is now expected – but don’t just start tweeting because you think you have to. You need to embrace this fantastic marketing technology to connect with literally millions of people online. According to Hootsuite, over 2 billion people now have social media accounts. You can tap into this extraordinary pool of potential online casual dating customers – and it needn’t cost you a penny. Still not convinced? Here are some compelling reasons why small businesses need to embrace social media.

Social Listening V Social Sharing

Hootsuite talks about the importance of “social listening”. It’s such a great way to get to know your customers. As US small business adviser Melinda Emerson perfectly describes it, social media “is the ultimate focus group”. You can gather qualitative data about your customers by getting to know what people like, share, comment on, and follow. Social media can help you build your mature dating business. You can also use it for competitive intelligence – what are your dating competitors saying, and who is listening?

Why Social Media Helps To Build Your Brand

A presence on social media helps reinforce your dating brand image and values. It’s also building your brand in an accessible and direct way – more personal than a traditional advert, it allows you to really connect with your audience. Make sure you’re using a consistent tone of voice and imagery, and it’s really positive promotion.

How To Increase Traffic Sharing With Social Media

Blogging can help your rankings through organic SEO. However, using social media to share your content can really help drive traffic to your website. The more you share, the more traffic you’ll get, and the higher you’ll rank. There’s always the option of paid targeted adverts too.

Social Media Is Cost Effective

It may take up your time, but social media will cost you very little money, which makes it an ideal solution for smaller dating businesses. You can potentially reach a large audience with an entirely DIY marketing tool. Yes, if you’re tight for time you can engage a social media specialist to take tweeting etc off your hands, but to be honest, many people manage it themselves.

Everybody Uses Social Media

Don’t get left behind. If all your competitors are using social media, it’s a real sin of omission if you don’t. Because social media is so rapid and responsive, if you don’t stick your last-minute special offers up in Facebook, others will and you’ll miss out. And don’t forget that your audience is already there, browsing through their Facebook updates. If your customers are already actively using these media, it’s crazy not to engage with them on it.

Convinced? So, which social media platform do you want to use?

Which social media network is best for your business? Twitter, Facebook, Instagram, Pinterest, LinkedIn, YouTube… This article from The Next Web summarises the platforms neatly (the blog post is two years old, but it’s still a handy user’s guide).

Which social media networks you choose to use really depends on your business. It’s realistic to say that Twitter and Facebook cover most audiences, and many businesses major on these two giants.

However, if you’re speaking to a B2B audience, like I am, LinkedIn in is a great place to post content and get attention. For travel, hospitality, design, and retail, Instagram and Pinterest are excellent showcases. Tumblr has grown in popularity recently. It’s a harder one to get your head around, but is great for reblogging, so is worth checking out.

If you want to use multiple platforms, you can integrate your social media by using a tool like Hootsuite, which manages multiple social media networks for you or set up recipes using IFTTT.

I’ll end this with a quote from Business 2 Community’s blog post on the topic:

Having a social media presence is a necessity, not a luxury. As a small business, avoiding it is at best leaving money on the table and at worst compromising the survival of the operation.

Harsh but true. Social media is an essential marketing tool for small businesses – and unlike many other forms of promotion and advertising, it can be completely free, however it is important to have a plan on how you are going to use social media to get the right outcomes for your business.