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Contact South West Web Marketing What is Local SEO?

WSo What is Local SEO And How Does It Help My Law Firm?

How to imrove your search engine ranking for your law firm

Your work does not end once you have had a designed and well-rounded website. In fact, in some ways, it has just begun. Your beautifully designed website will be nothing but a page with some content if it cannot be seen by people. How do you make your website visible to your target market - for example - Legal? The only way you can accomplish this goal is by getting higher rankings in search engine results. However, getting a good ranking in local search engine result is extremely tough due to the level of competition. Only when a website is visited frequently, it will be ranked high by Google and other the search engines.

You cannot just go up to your potential customers and prospects and ask them to visit your website. This will happen automatically after your website has received a good ranking. In order to do so, you will need to devote some attention to your local search engine optimization. This concept is quite confusing and you to have a proper understanding if you wish to use it to your advantage for your legal business.

So what is Local SEO and How Does It Help My Law Firm?

Local search engine optimization is about getting high rankings in search engines when customers conduct a local search. In most cases, people first do a search for products and services available locally. Local SEO is slightly different from traditional SEO because it doesn’t just consider the number of links of a website as it is only accessible in specific areas and its traffic will vary accordingly. If it is done in the correct way, local search engine optimization will be able to give your website better rankings, which can lead to more sale leads, conversions and revenue.

Once you understand this concept of Local SEO and are ready to implement it, here are some effective ways that can be extremely helpful and help promote your website:

Create Your Law Firms Local Place Page

The first and foremost step to local SEO is to create a local business page for popular search engines like Google, Bing, and Yahoo etc. This is very straightforward as you only need to provide accurate information such as contact number, hours of operation and address amongst other details.

Online Reviews

It is widely believed that Google takes your website reviews into account when assigning rankings to websites. Furthermore, reviews are an excellent platform for customers to get easy and authentic information about the products and services. Offering your customers the option to leave quick reviews is beneficial as they can land you in a better place in search engine result pages. You can simply add a button on your webpage that can be used for posting quick reviews.

Local SEO Needs Focussed Keywords

When you’re searching a better rank in the search engine results, making sure you’re using the right keywords can do wonders. Geo-specific and long keywords should be your focus when you are thinking about local SEO. This is primarily because you are focusing on a specific area rather than appealing to a worldwide audience and being particular can get you better results. You will be able to compete with your rivals in a better way as you can get ranked high.

For example let’s consider a firm of Solicitors dealing with Continuing Healthcare Funding. This firm is primarily a Law firm and for this example is located in Birmingham. If they list themselves as "Birmingham Solicitors" they find themselves listed alongside a thousand other "local" firms. But if they take pride in the niche they operate in - they could use a more specific search term "Continuing Healthcare" and to make it more local "Birmingham" or "West Midlands" "Healthcare Funding" businesses. More specific and less competition.

Are Images Good For Online Marketing?

Pictures can play a very important role in local SEO as one image is worth a thousand words and rightly so. When potential customers do a local search for your business, they are very much interested in seeing photographs. You need to ensure that original pictures are posted rather than fake ones as they can give your customers an idea of your business and your offerings.

Positive Reviews and Citations

Citations still can play a major role as far as your local search engine optimization (SEO) is concerned. These are basically considered votes by search engines like Google. Nevertheless, it is essential that the information mentioned in the citation is in accordance with the details mentioned on your local webpage. While citations don’t play a major role in traditional SEO, local SEO can be heavily impacted. In simple terms, citations are just non-link mentions of the brand name, contact number, address etc. The entire purpose of these citations is to garner positive reviews and to get listed on different directories. Adding quality links and blogs can also be a boost.

Conversions and How to Convert

No one is going to stick around if it takes more than a few seconds for your website to load. They will immediately switch to other websites that are listed in search engine results, which means that you can lose customers. Statistics reveal that slow openings of websites has led to reduced conversions. This means that conversion rates can be enhanced and boosted when the pages load quickly. Don’t make the mistake of lagging behind because it will give your competitors the opportunity to edge forward.

How to Use Social Media for Your Solicitors Website

You can most definitely get high exposure due to social networking sites. Therefore, a healthy presence on social media platforms is definitely recommended. According to a post here by SEO Expert Neil Patel, it gives you the ability of reaching out and interacting with a local audience. You can take advantage of social media sites such as Facebook, Twitter, Instagram, Pinterest and others.

Higher Return of Investment

You can get a higher return on investment through local SEO. This is because there is considerably less competition when you are doing business locally. You have a better chance of getting a high ranking in search engine results when there isn’t a lot of competition.

The All Important Results

As far as the SEO is concerned, a lot of legal businesses aren’t aware of the importance of getting quick and quality results. Local SEO is slightly different in this regard because it can offer quick and measurable results so you can know exactly what you are doing and make changes accordingly in order to move in the right direction.

Test and Measure!

When you understand these practices and rules concerning local search engine optimization, you will be in a much better place and can get a heads up on your competitors. Most searchers don’t move past the first page of search engine results and that’s where you want to show up with proper strategies and tactics.



Tags: Local SEO For Law Firms, How To Set Up Local SEO