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Contact South West Web Marketing Why Use An Online Business Directory

Do you need to list your website with a local online business directory? There are many benefits to doing so.

Only a few years ago, most people were relying on the good old telephone book to find a particular company or service. Although people still rely on the telephone book, there is a new type of consumer nowadays – the “Online Consumer”. The online consumer often turns to an online business directory rather than dragging out that big old book; so the obvious benefit to Online Directories is that it inevitably increases your sales.

How Online Local Business Directories Can Increase Your Sales

A Key Benefit of an Online Business directory listing is that it will increase your website’s exposure to a larger demographic. Not only will it increase the number of people who are able to find your business and its products or services, but they are considered qualified traffic. This is simply because they are looking specifically for something you offer and that’s why they performed a search based on your industry, product, or keyword. This is just one more way to increase visibility to humans and search engines alike, and in the world of Online Advertising (or any other form of advertising really), the simple rule is “the more exposure, the merrier”

An Online Business directory can be accessed by nearly anyone, anywhere – from home, or work, at school, or even via a mobile phone (particularly SmartPhones).

You have to ask yourself, in today’s modern age, how many customers looking for a local company are lugging along a telephone book? Online directories are quick and convenient, which makes them the preferred method of finding a business by consumers worldwide.

Your Business directory listing also adds legitimacy to your website. In a general internet search, there is little difference between the sites that are displayed on the results page. When someone uses a directory, their perception of the listed companies is that they are professional and recommended.

There is an SEO benefit to Business directory listings as well. Each one creates a new and valid inbound link to your website. Increased links results in increased page ranking.

How to List Your Business

There are many Online Business directories available, some of which are free while others charge a fee. You don’t necessarily need to sign up with each of them. We found that the majority of consumers are looking for local services and major search engines also tend to be pushing towards this idea (as they can now track the location of where the user is searching from). This might be something you may want to consider and start with a local directory to possibly expand from there.

It isn’t uncommon for there to be an extra charge for an SEO enhanced listing and adding graphics or features such as an interactive map. The cost is usually worthwhile because potential clients tend to be drawn to colourful listings that make it easy for them to determine what you sell and how to reach you. Including additional text that allows you to use your main target keywords will help internet users and bots find you a lot easier.

Consider the cost of a business directory listing in comparison to other forms of advertising and you will more than likely determine it is quite cheap. On top of the value for money, there is also the added benefit of being able to make changes to your listing as often as necessary so you are not stuck with paying for an ad that contains wrong information, as opposed to traditional print media.

To get the most out of our Business Directory listing, make sure that you include all the information visitors are seeking such as your location, contact information, a clear description of your products or services, and at least one or two customer testimonials.

Clearly it makes sense to utilise the benefits of listing your website with several online business directories. If you have an advertising budget, make sure you opt for an enhanced listing to gain the most benefit. You should see increased traffic, at a minimum, and increased sales, at the optimum.

If your based in Devon - why not advertise on http://finda.directory/companies-by-post-code/england/devon For Cornwall - http://finda.directory/companies-by-post-code/england/cornwall and Somerset - http://finda.directory/companies-by-post-code/england/somerset

Tags: Marketing Strategies, Business Directories, Content Marketing, SEO

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