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Contact South West Web Marketing Why is Local SEO Important for my Local Business

You’ve got yourself a nice new website and now you’re thinking how will my potential customers find it, right? No, well you should be!

If your business serves a particular location and its surrounding areas, making sure your website is optimised locally is crucial. If you are in a location and expect people to be able to find you on Google for that location, you should be optimising your web pages for your local area. So what exactly should you be doing?

Let's talk about for example a Law Firm

You need to let Google know where your legal business is located. Without keyword stuffing and writing ridiculously functional and boring text clearly aimed at Google and other Search Engines, try and get your key location into your title tags, meta descriptions, within the content of your pages and in the footer section of your website in a natural way. So lets use "Compass CHC" as an example - Keywords for this would be "continuing healthcare" or "CHC", long tail keywords "care home funding" and as they are based in Birmingham then "Birmingham" or "Midlands" "Healthcare funding".

If you’re feeling especially technical, try a bit of structured data mark-up too. If your not sure about that Google the term "Schemas"...

Help the customers on your doorstep find you on Google…

To help all your future customers locate you, you need to tell Google who you are and where you are along with the other basic SEO elements listed above. So, your first task is setting up and optimising a Google Places listing, as this is essential for local SEO.

You then need to be adding your business name, address and phone number to all of the reputable online business directories, portals and social media channels (making sure you always use the same listing information). And with your full business details plus a description of your business, you’re letting Google know that you’re there and ready for all that search traffic it has to offer you (hopefully).

Along with inviting Google round and swapping numbers and getting intimate, you need to get your customers to review your business. With a good quantity of good quality reviews on your Google Places page, you will be seen as a trusted business and there’s more chance of you being ranked favourably for local search terms. So don’t forget to ask all of your happy customers to review your product or service on your Google Places page, happy customers are normally always keen to help and so begins the everlasting chain of SEO happiness! (Happy customer, happy review, happy Google, happy you!)

Once you’ve optimised your website for your key phrases and location, give it a few weeks and then check back with Google to see how your site is performing. Just remember, with local SEO, Google will normally list those businesses that are closest to the search term and location being entered. So for example, if you are a florist with the key search term ‘florist in Newcastle’ but you’re actually based in Gateshead, Google will normally list those who are closest to Newcastle before you. Don’t be disheartened! Google is just trying to be fair and by making sure your site is optimised, being reviewed by customers and you’re updating your content regularly as well as throwing the odd blog post into the mix once in a while, then you should be successful!

So just to recap:
•On-site local optimisation – naturally using your key location in various places on your website such as your content, footer, title tags and meta descriptions
•Off-site local optimisation – consistently and accurately listing your business on local directories and portals, especially Google Places
•Reviews – gather as many reviews from customers as you can on your Google Places listing
•Stay dedicated! Treat your website as if it were a plant, water it with new content and feed it once in a while with updates and blogs
•Last of all don't forget to share. Show your expertise by sharing helpful content relating to your products and services in as many places as possible, this could be via Twitter, Facebook, Pinterest, guest blogs and social bookmarking sites such as Reddit.


Tags: SEO, Online Marketing, Business Directories

23/10/2014 - Why Use An Online Business Directory - Do you need to list your website with a local online business directory? There are many benefits to doing so.