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Contact South West Web Marketing Local Search Engine Optimisation

"Geo Target Your Keywords"

While local listings on various search engines have been emphasized, it is important to highlight that your business website needs to be optimized for your geo-targeted keywords. Standard SEO practices apply here and try to include your city or regional keywords in:

Your URL
Page Titles
Meta Description
H1 and H2 tags
Throughout your site content

Refrain from keyword stuffing
Google hates it and so do your site visitors. It’s easy enough to convey to both your readership and the search engines what your various pages are about without entering “black hat” SEO territory.

Are you blogging?
Blogging is a great way to increase your local ranking. It is easy for local businesses to include geo-specific keywords in posts about current events, local government policies or business interests. You can even add these keywords to your tags and create categories. Again, just make sure that you are writing FOR YOUR READERS and not causing harm by adding blog posts or categories that are geo-targeted but confusing.

Link Building Locally
Local link building opportunities abound – as long as you know how to find local sites. Here are some of the most obvious ways to build links locally:

Use Social Media – Twitter, Facebook and LinkedIn communities will help you network and find likeminded people that would be willing to link to your site

Associations and Organization – are you a member of the Chamber of Commerce? Better Business Bureau? Local organizations like these will link back to your site and help search engines trust you as a local authority site. Don’t stop there – can you think of other local groups you are affiliated with? Credentialed by?

Query Local Blogs and Websites – you might live in an area populated by great local sites and blogs that you can tap into. Links from these sites establishes that local trust that the search engines look for so comment with links, offer to guest post or request a link for a valuable “local resource”. To find sites like this simply search for:

Your City + “Blog” or “News”
Your Zip Code + “Blog” or “News”

Directories – finding local directories should also be easy. Use search queries such as:

Your City + “Directory “
Your Zip Code + “Directory “

Your Neighborhood + “Directory “
You can even do a statewide query for directories like this - you get the picture.
This is not meant to be an exhaustive link building list but a local compliment to conventional SEO that you are engaging in. Remember – content is KING! Writing valuable content will build credibility locally and not only attract Google, Yahoo and Bing but will also elevate your status as an expert with potential customers.

Congruency is Key
It’s vital that you maintain consistency in how you describe your company, list your address and other company specific information. Your website should include your company contact information in your footer – so that the local listings that you have worked hard to build can recognize your business. The biggest reward here will be when your site and places listing populates in Google’s new “O-pack” local listings.

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