E Commerce Sites and DevelopmentSocial Media and Social ListeningSearch Engine OptimisationContact South West Web Marketing

Quotation and Enquiry Form

Want a FREE quotation? Leave us your name and telephone number and a few details.. we will get straight back to you.

Email From:*

Name:

Tel:

Enquiry:

Follow our Tweets! We offer FREE SEO and Online Marketing Advice, just click on the Follow Twitter link...

Contact South West Web Marketing Accommodation Marketing

As a holiday accommodation owner, you will appreciate how an effective marketing strategy is central to your accommodation business plan. Yes, you can have a wonderful hotel, guest house or self catering property, but if nobody knows you exist then you don’t have a business.

There are lots of different ways that you can market your accommodation, and a variety of media to use, such as magazine advertising, leaflets, signage and word of mouth. However, the biggest and most important medium to use when marketing your hotel is the internet. By a long, long way. So many people use the internet to find holiday accommodation these days, that if you decide to advertise only on the internet and nowhere else, you will do just fine.

Advertising Accommodation Online

Internet marketing is in itself a huge topic. Here is a very simple outline of what an online accommodation marketing strategy might look like:

•Get a great website
•Optimise your website to get traffic from search engines (SEO)
•Buy paid advertising from search engines (PPC)
•Buy advertising on other websites and directories
•Create a blog or other content on your website
•Participate in social media (Facebook and Twitter)
•Email marketing

Internet marketing for your accommodation can easily turn into a full time job and can quickly become expensive, even for a small guest house or pub with rooms.

Successful Accommodation Advertising

Internet marketing, like traditional marketing, is often hard to measure. Yes you will know how many people looked at your website, but what exactly was it that you did that made them able to find your website? Was it the 6 hours that you spent creating content or was it the directory links that you created that boosted your website to the top of Google for that particular keyword or phrase? Out of the 50 people who looked at your website yesterday, do you know for sure how many of them booked a stay.. if any?

If you really want to measure your return on investment, this can be done by advertising on local business directorys and accommodation specialists. Buying an advert on these sites allows you to access statistics detailing exactly how many people viewed your advert, how many of these people phoned you, emailed you, clicked through to your website and booked online. Then will some simple maths you can work out how much return on investment your advert is generating.

Advertising Unusual Accommodation

If you run a hotel, advertising online is fairly simple. There are lots of websites specialising in hotels that can be booked online. But what about niche holiday properties like lighthouses, windmills, camping pods, restaurants with rooms or houseboats? Look for the specialist and local directories for this and get your business noticed. Tell the world why your accommodation is different and don't forget the pictures. And talking pictures why not consider drone photography for your business?

Tags: Tourism, Hotel and Accommodation Marketing, Social Media

.......................................................................................................................................................................................................................................................................................................................

Talk To Us About iPhone And iPad Applications Other Services from South West Web Marketing...

Our services include Search Engine Optimisation, Online Advertising, Resources, Twitter, Facebook, Tourism, Web Design, E Commerce, Email Marketing, Link Building, Content Marketing, Affiliates, Google and Adwords, Mobile Retailing, Social Listening, Marketing Strategies, SEO and Website Translation, Viral Marketing and pretty much anything "webby" you can think of.