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Marketing strategy
Every time you speak to someone about your business you are involved in marketing. Any conversation about your firm is an opportunity to promote your business and increase sales.

A marketing strategy will help you focus. It will identify the different ways you can talk to your customers, and concentrate on the ones that will create most sales. It tells you what to say, how to say it and who to say it to in order to make more sales. Because timing is critical, it will tell you when to say it, too.

Marketing strategy: objectives
Your marketing objectives will focus on how you increase sales by getting and keeping customers. To explain how to do this, experts talk about how best to package your products and services, how much to charge for them and how to take them to market.

A marketing strategy will help you tailor your messages and put the right mix of marketing approaches in place so that you bring your sales and marketing activities together effectively in an effective marketing plan.

Marketing strategy: knowing your customers
A successful marketing strategy depends on understanding your customers, what they need and how you can persuade them to buy from you. There's no substitute for knowledge. Experience and regular two-way communication will tell you a lot about your customers. But targeted market research will build a more detailed picture of customer segments with similar needs. It will help you understand how to target these people so you're not wasting time on people who aren't interested in your offer.

But you'll also need to understand how your market works - where do your customers find out about your offer, for example? Your strategy should even tell you how you measure up against the competition and what new trends to expect in your market.

Marketing strategy: making a plan
A marketing plan explains how to put your strategy into action. It will set marketing budgets and deadlines, but it will also tell you how you're going to talk to your target customers - whether that's through advertising, networking, going to trade shows, direct marketing, and so on. Crucially, it will tell you when to talk to your customers. Timing your activities to fit their buying cycles will save money and maximise sales.

Finally, your marketing plan should look to the future: it should outline how you follow up sales and what you're doing to develop your offer. As with any plan, progress should be regularly measured and reviewed to see what's working and what isn't, so you can set new targets as your market changes.

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Resources... Resources

08/11/11 - Christmas And Your Online Business. Christmas is hugely important for retailers – and this year it will represent a make or break period for many.

07/11/11 - The Importance Of Press Releases in Online Marketing Campaigns. In web search, one thing is certain; the decor is changing every day, as online visitors tend to elaborate...

06/11/11 - South West Web Marketing Top 10 Online Tips. Brand recognition, reputation (and ultimately new customers) comes through repetition and association.

03/11/11 - 21 Ideas To Promote Your Web Site. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.

02/11/11 - Are You Dreaming Of a Bright E Christmas? Online retailers need to make their plans for Christmas well in advance if they are to maximise sales during the festive season.

1/11/11 - 10 Internet Marketing Tips For Retailers. When you opened the brick and mortar retail shop, chances are you planned for a grand opening or ribbon cutting.

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Talk To Us About iPhone And iPad Applications E Commerce Consultancy...

An average Ecommerce Site conversion rate for a UK retailer is close to 7%. If you would like to improve your ecommerce site performance then please contact us. South West Web Marketing will start with an in depth analysis of your site, benchmark the google ranking of the site, and use monitoring tools to analyse all the key pages. We will identify any flaws in the booking funnel and any issues that effect site conversion such as usability, digital planning and email broadcasts. If you wish to learn more about using an "E Commerce Consultant) then please use the contact form on the right hand side or call Shaun on 07957 214474.

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Talk To Us About iPhone And iPad Applications Other Services from South West Web Marketing...

Our services include Search Engine Optimisation, Online Advertising, Resources, Twitter, Facebook, Tourism, Web Design, E Commerce, Email Marketing, Link Building, Content Marketing, Affiliates, Google and Adwords, Mobile Retailing, Social Listening, Marketing Strategies, Viral Marketing and pretty much anything "webby" you can think of.