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Contact South West Web Marketing How To Write Amazing SEO Content For Your Solicitors Website

Or.. Exceptional Content Marketing Tips For Law Firms

How to imrove your search engine ranking for your law firm

Content marketing and search engine optimization (SEO) are by no means mutually exclusive. In fact, they’re both at their best when working together in tandem for the online marketing of your law firm. Good written content brings up your SEO game, and therefore creating online assets that are appealing to human readers and thus indexable by Google.

So what are the most efficient and practical ways to master both of these tasks? And specifically, how do content writers and law bloggers strike a healthy balance between creativity and readability on the one hand, and the search engine marketing concerns on the other?

How to Write Content for Both Human and Search Engines

Actually it’s not as hard as you might think. If you’re writing good, natural and intelligent content that offers value to humans and dropping in a keyword or two, without going overboard, then you’re probably 90 percent of the way there.

The other 10%

Write a sticky title! We mention this all the time, but if you don’t have a compelling, kickass title then you might as well not write the content at all. That’s how important it is! Good SEO and content marketing requires you to grab a reader’s attention, and that means thinking up a catchy headline. Make sure you include one SEO keyword in your title, but not at the expense of clarity or readability.

For example - A law firm dealing with Continuing Healthcare is a niche legal firm so a title that just mentions Law or Solicitor is not going to set the world on fire! And certainly won't get you page 1 ranking with Google!

Write about an interesting and valuable topic. It’s actually really hard to optimize content that is inherently uninteresting. Make sure you’re using current news stories, providing useful tips, addressing pain points expressed by your readers, or taking some other creative approach. If you wouldn’t read your content, then go back to the drawing board and start again.

Make Your Legal Content Readable

Format your document for readability. Ensure that it’s easy to skim your content and that means including some white space, keeping paragraphs short, using bulleted lists when you can (Google loves lists), and breaking up your content with sub-headings (don’t forget the header tags).

Rethink your keywords. Overdoing it with keywords can cause your content to crumble under the weight of over optimised content. As a rule you want a keyword density of less than 1 percent, which may mean just a keyword or two in your page content. Another way to think about it is to come up with topics, not keywords, and use your topics to naturally and organically guide your writing.

Don't forget to innclude links. Link to a couple of other pieces of content on your website or blog, as they are relevant, and if possible include a link to an external, authoritative site.

What Are Legal Calls To Actions?

Write a call to action (CTA) at the bottom of your copy. You should be doing this anyway and try to be more imaginative than "Click Here" - for our niche firm mentioned earlier, why not look at the secondary or long tail keywords as your calls to action? So "Continuing healthcare" and then a call to action of "Care Home Funding - Start Your Claim". And then test and measure!

Don’t forget to include a Meta description! And make it a good one. Make it interesting and concise as this is visible in the search results and may be the bit of content that gets your user to click.

And remember if you’re writing good, clear, descriptive, and value adding the kind of stuff people might actually like to read then you’re probably doing alright on the SEO front.


Tags: Search Engine Ranking Tips For Law Firms, Content Marketing For Law Firms