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Contact South West Web Marketing How To Market Your Online Dating App

Online Marketing And Keyword Top Tips..

Online Dating App Marketing

According to Comscore, mobile traffic exceeded that of desktop and PC users at the end of 2015 for the first time. This major milestone shows how smartphones and tablets have already become our primary access point to the internet and casual dating apps. The convenience of being able to communicate on-the-go, 24/7, and with all of the world’s information in our pocket gave the smartphone certain technological advantages over the desktop. No wonder the mobile apps world is growing, expanding and reaching every need we might have in our daily life or for a special / exceptional occasions. Applications become simply reflections of our lifestyles. In such a variety of options it is quite a challenge for a developer to stand out and win a user's attention. So what counts?

You need to understand the expectations your potential dating site users have with your dating app. So start reaching out before you bring your application to the market. Thus your app would turn to be an awaited one instead of an unknown one. "By including your customers in the app creation process not only are you subtly promoting your app, but you are making sure that the app you make fits the people you are catering to".

Social media marketing has become a proven strategy to gather customers’ attention. Connecting with your fans and customers on the social channels they already partake in can do wonders for word-of-mouth marketing around your app. Start a casual dating blog, fill it with a bit of excitement, a bit of trends and updates and connect it to the social media pages and your website.

Building a mobile-optimized website / landing page will help your customers or anyone interested in your company to get the first-hand relevant information. You may want to place a link to the Store or have a pop-up page display whenever someone visits your site which is a gentle reminder that you have an application. Thus your customers are given either the option to download the app or continue to your mobile site.

Video ads are the mainstream you should not miss. Videos are an easy way for you to showcase everything your beautiful and well-built app has to offer. 74% of all internet traffic in 2017 is predicted to be video-based. 52% of marketing professionals worldwide name video as the type of content with the best ROI. 15 seconds video work best.

Identify “best-targeted” keywords that you want to rank for. Also analyze which keywords your app is currently ranking on, build some quality links accordingly to boost rankings: check MobileDevHQ and SearchMan for this purpose.

Take care about App Store Optimisation and get featured on App Review Sites. Develop eye-catching images for promotions and campaigns. Define a bright logo, take a look at your closest competitors strategy, take culture differences into consideration.

No matter how long it takes, answer the customers reviews and be thankful. Your customers need to know you are always eager to know their opinion and take it into considertion to make the app better for them. Keep your app content fresh and let your customers know that you are always planning something more for them to enjoy.